Allison Heim

Allison Heim


University: University of Illinois

Major: Advertising

BIOGRAPHY

I just graduated from the University of Illinois with a BS in Advertising and minors in Sociology and Gender & Women's Studies. I can't wait to continue my studies in advertising, branding, and consumer culture theory as a PhD student in Marketing at the University of Arizona this fall. My goal is to be an impactful researcher and inspiring educator. Although most of my time lately has been devoted to training and fundraising for Illini 4000, my other interests include the pursuit of new music, trying new foods, and anything Larry David-related.

PERSONAL STATEMENT

I have endured so much to ride with the team - getting pied in the face on the quad, public speaking while wearing spandex, and waking up before 10 am to train, but it will all be worth it when we start pedaling in New York City!